Privacy Policy

This Privacy Policy describes how Soro Hub ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website, make purchases, or use our services. We are committed to protecting your privacy and ensuring transparency about our data practices.

By using our website or services, you consent to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.

1. Information We Collect

1.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

Create an Account: Name, email address, password, and contact information
Make a Purchase: Billing address, shipping address, payment information, phone number
Book Consultations: Health and fitness information, goals, preferences, and any medical history you choose to share
Contact Customer Service: Your name, email, phone number, and the content of your communications
Subscribe to Newsletters: Email address and marketing preferences
Participate in Surveys or Promotions: Responses to survey questions and information required to participate in promotions

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device and browsing behavior:

Device Information: IP address, browser type and version, operating system, device type and identifiers
Usage Information: Pages visited, time spent on pages, links clicked, search queries, referring website addresses
Location Information: General geographic location based on IP address (country/region level)
Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

1.3 Information from Third Parties

We may receive information about you from third-party services, including:

Payment processors who provide transaction-related information
Shipping carriers who provide delivery status updates
Social media platforms if you interact with us through social media
Analytics providers who help us understand website usage

2. How We Use Your Information

We use the information we collect for the following purposes:

Order Processing and Fulfillment: Process payments, fulfill orders, arrange shipping, and send order confirmations
Customer Service: Respond to inquiries, provide support, handle returns and refunds
Account Management: Create and manage your account, authenticate your identity
Service Delivery: Provide virtual consultation services, personalized recommendations, and product suggestions
Communication: Send transactional emails (order confirmations, shipping updates, account notifications) and marketing communications including service innovations, new product announcements, exclusive promotions, wellness tips, and updates about our evolving services (marketing emails require your consent and can be opted out at any time)
Website Improvement: Analyze usage patterns, improve website functionality, and enhance user experience
Security and Fraud Prevention: Detect and prevent fraud, abuse, and security threats
Legal Compliance: Comply with legal obligations, respond to legal requests, and protect our rights
Business Operations: Conduct business analytics, research, and development

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal information based on the following legal grounds:

Contract Performance: To fulfill our contract with you (processing orders, providing services)
Legitimate Interests: To operate our business, improve our services, and prevent fraud
Consent: When you have given consent for specific purposes (marketing communications)
Legal Obligations: To comply with applicable laws and regulations

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

Payment processors (to process payments securely)
Shipping carriers (to deliver your orders)
Email service providers (to send transactional and marketing emails)
Cloud hosting providers (to store and process data)
Analytics providers (to understand website usage)
Customer support platforms (to provide customer service)

These service providers are contractually obligated to use your information only for the purposes we specify and to protect it in accordance with this Privacy Policy.

4.2 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

4.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to:

Comply with legal obligations
Protect and defend our rights or property
Prevent or investigate possible wrongdoing
Protect the personal safety of users or the public
Respond to government requests

4.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so for specific purposes.

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect and store information about your interactions with our website. Cookies are small text files placed on your device when you visit a website.

5.1 Types of Cookies We Use

Essential Cookies: Required for the website to function properly (e.g., shopping cart, authentication)
Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
Functional Cookies: Remember your preferences (e.g., currency selection, language)
Marketing Cookies: Used to deliver personalized advertisements and track campaign effectiveness

5.2 Cookie Management

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling certain cookies may impact your ability to use some features of our website. You can also opt out of targeted advertising through industry opt-out tools.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit using SSL/TLS protocols
Secure storage of sensitive information using encryption at rest
Regular security assessments and vulnerability testing
Access controls and authentication procedures
Employee training on data protection practices
PCI DSS compliance for payment card information

Despite our efforts, no security measures are perfect or impenetrable. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials.

In the event of a data breach that may affect your personal information, we will notify you and relevant authorities as required by applicable law.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You have the right to request access to your personal information and to receive a copy of the data we hold about you in a portable format.

7.2 Correction and Deletion

You can request correction of inaccurate information or deletion of your personal information, subject to legal and contractual obligations. You can update much of your information directly through your account settings.

7.3 Objection and Restriction

You have the right to object to processing of your information for certain purposes (such as direct marketing) and to request restriction of processing in certain circumstances.

7.4 Withdraw Consent

Where we process your information based on consent, you have the right to withdraw consent at any time. This will not affect the lawfulness of processing before withdrawal.

7.5 Marketing Communications

We send marketing emails to keep you informed about our products, services, and innovations. These emails may include:

Announcements about new service features and innovations
New product launches and availability
Exclusive promotions, discounts, and special offers
Wellness tips, health advice, and educational content
Updates about improvements to our consultation services
Information about upcoming events or webinars

Opting Out: You can opt out of marketing communications at any time by:

Clicking the "unsubscribe" link in any marketing email
Updating your email preferences in your account settings
Contacting us directly through our customer service

Transactional Emails: Even if you opt out of marketing emails, you will continue to receive transactional emails that are necessary for your account and orders, such as order confirmations, shipping notifications, password resets, and important account updates. These emails are essential for the services you have requested.

We value your privacy and respect your communication preferences. Processing of opt-out requests typically takes 2-3 business days.

7.6 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information (we do not sell personal information).

To exercise any of these rights, please contact us using the contact information provided in Section 11. We will respond to your request within the timeframes required by applicable law.

8. International Data Transfers

Soro Hub operates globally and may transfer your personal information to countries outside your country of residence, including countries that may have different data protection laws than your own.

When we transfer your information internationally, we implement appropriate safeguards to ensure your information is protected in accordance with this Privacy Policy and applicable data protection laws. These safeguards may include:

Standard contractual clauses approved by data protection authorities
Certification schemes that ensure adequate protection
Other legal mechanisms recognized by applicable data protection laws

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention periods are based on:

The nature of the information and the purpose for which it was collected
Legal and regulatory requirements (e.g., tax, accounting, or legal obligations)
The potential for disputes or legal claims
Business needs and operational requirements

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

10. Children's Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18 without parental consent.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete that information promptly.

11. Third-Party Links

Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational, legal, or regulatory reasons.

We will notify you of any material changes by:

Posting the updated Privacy Policy on this page with a new "Last Updated" date
Sending an email notification to registered users (for significant changes)
Displaying a prominent notice on our website (for major changes)

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after changes become effective constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Through our website's contact page
By email at the address provided on our About page
Through the contact information available on our About page

If you are located in the EEA and have concerns about our data practices, you also have the right to lodge a complaint with your local data protection authority.

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